Ryan.Estis's picture

The former Chief Strategy Officer for the $100 million People Marketing division of McCann-Erickson World Group Advertising is widely recognized as a leading expert in Leadership & Culture, Sales Effectiveness, Branding & Social Media and HR/Workforce Trends. Recently recognized as "one of the best keynote speakers seen or heard" by Meetings & Conventions Magazine alongside Tony Robbins, Bill Gates, Al Gore and Marcus Buckingham, Ryan serves as the USA Sr. Associate with Employer Brand International, an advisory member on the SmartBrief Workforce Council, is a certified Human Capital Strategist and professional member of the National Speakers Association. His work has been featured in Electronic Recruiting Exchange, Workforce Management Magazine, HR Professional Magazine, HR Times, SHRM, Business News Network, Crain's Business, Staffing Management Magazine, and the books Your Employer Brand and Employer of Choice.

As the Chief Experience Officer in his growing Consulting Practice, Ryan helps companies more effectively connect to their two most important audiences: Employees and Customers. Through speaking, training, brand strategy and communication design Ryan Estis & Associates helps optimize people and performance.

You can download Ryan's Visual CV here and read his blog - Passion on Purpose - here.

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Ryan Estis


Member for
8 years 4 months

Articles by Ryan Estis

How can HR become more strategic? Is there an opportunity for HR to have a much bigger impact on business performance?

A 2012 PwC study found that organizations are looking for leadership from HR. In the survey, 62 percent of business executives felt that human resources departments need to serve a leadership role in managing skill and talent shortages.

November 6, 2014


Everyone is busy. Our inbox, calendars, to-do lists and screens run our lives.  Everyone is working a second shift and we don’t take vacations. Life moves fast.

September 17, 2014
Last week I was complaining to Lynn about booking three events on consecutive days that will require me to travel to Florida, Las Vegas and then back to Florida. March Madness has me a little travel weary and I shot her a quick note:
“Lynn, hit the pause button. We need to discuss Florida to Vegas and back. That is aggressive.”
She responded appropriately:
April 1, 2014
The new year is a common time for reflection. How do you get from where you are now to where you want to be in your career? So, I’m sharing lessons learned from my own career transition. First, I tackled the hardest step: getting unstuck. Now, here’s the next step in my career transformation story: getting real.
January 22, 2014

How can great leadership and a strong company culture elevate engagement and drive business performance? Our new white paper, “Winning with Culture: How Leadership Drives Engagement & Performance,” answers that question.

October 1, 2013
Welcome to leadership. You’re now a manager, with direct reports. Congratulations!
I moved into my first formal leadership role in my late 20s. I was a top sales performer, and I saw my promotion to sales management as the natural next step in my career. I was energized, armed with big ideas, and ready to change everything — immediately!
You already know what’s coming next.
August 28, 2013
I have been getting asked the same question a lot lately. I get a version of the question after almost every speaking engagement I deliver. The question usually goes something like this:
How did you go from what you first did as a career to doing what you do now?
I know career advice is a tricky subject, especially when it comes to completely changing lanes. Every professional has to navigate their own unique situation. I’ll share a few lessons that I learned on my own career leap from ad agency executive to entrepreneur.
June 20, 2013

When I was working my way up through a sales organization, I looked forward to growing from running my territory to leading an entire region. When I was promoted to vice president, my first big priority was recruiting.

I inherited a region with two open territories. There was a sense of urgency in getting these two under-performing markets on the right track, and it was also my big opportunity to immediately add value as a new leader. I worked closely with HR to screen candidates and schedule interviews in each market.

May 22, 2013

I walked into the restaurant five minutes early for our 6:30PM reservation.  He was waiting to greet me by the bar. I couldn’t help but smile.  I’ve never forgotten the sales lesson “showing up on time means you’re five minutes late.”  He was always five minutes early.

March 28, 2013

Have you ever worked for an extraordinary leader?

I have. It can be a life-enhancing experience.

Leadership is an awesome responsibility. The best leaders are acutely aware of the impact they have and at the same time recognize that leadership isn’t about them. It is about helping people become who they are capable of becoming in an effort to get the best results.

January 8, 2013

Did I help somebody today without expecting anything in return?

How will I be remembered by the people I worked with today?

In the video below, I talk about how asking yourself these two questions can help business leaders view their performance in terms of how others experience it. This is the heart and soul of the How Advantage. Even a company that offers the same product at the same price as its competitors can distinguish themselves by how they do business.

December 17, 2012

Last week I had the good fortune of delivering a new strategic workshop in collaboration with Don MacPherson of Modern Survey. Don and I examined the future of work and the opportunity that HR professionals have to drive business performance through employee engagement. We leveraged the most current data set from Modern Survey research in an effort to facilitate a robust discussion related to what is next in talent strategy and workforce readiness.

November 19, 2012

What inspires you to unleash creativity?  The big ideas and breakthrough thinking that will move you and your organization closer to the future you want?

In this era of invention it’s worth considering. The artist needs to tap into the source that inspires creativity.  Increasingly, so does the Sales Professional, HR Manager and Chief Marketing Officer.   As our problems become increasingly more complex and the pace of change continues to accelerate, everyone needs the ability to create what is next and new.

September 14, 2012

The Minneapolis/St. Paul Business Journal has named its 2012 Best Places to Work honorees. An exceptional group of companies in the hometown delivering progressive work style design and experience during a time when so many employers simply cannot get it right. This group has figured out that culture is a real competitive advantage. Fun to watch.

August 13, 2012

I am not a social media expert.

I talk about it. The Social Shift. The impact and opportunity. I can site examples. I live it everyday through blogging, sharing, posting, connecting, checking in and occasionally checking out. I know it has been a catalyst for growth in my business. I know it has also been a catalyst for growth in my life.

June 6, 2012

The world of work is a complicated place.
Technology, globalization and the great recession have accelerated the pace of change and brought about category disruption, new competition and what can feel like never ending chaos.
In a time where we need people to step up and become the very best of who they are capable of becoming, job satisfaction is at unprecedented lows and trust and confidence in senior leadership has plummeted.

May 4, 2012

I was winding down our event. Sales Training with a team of quality sellers working for an organization that is profitable, growing and stealing market share from their competition. This team was Switched On and pushing toward the next level of breakthrough performance.

April 9, 2012

Successful brands serve as a promise about an experience that creates expectations in the hearts and minds of customers and employees. Culture will increasingly determine how effective you’ll be in keeping those promises. The ability to influence culture will define and determine the impact of your brand experience.

March 16, 2012

I opened my eyes 5 minutes before the alarm clock sounded. 5:25 a.m. Atlanta. Still half-asleep. I was into the third day of a 3 city, 3 keynote speeches on 3 different topics stretch. Time to help a national sales organization kick of their annual Sales Summit. We finished our sound check around 7:30. Attendees were starting to fill the room to an upbeat playlist. Coffee. Breakfast. Name tags. Networking. You know the drill.

My client, the CMO of the organization walked over, smiled nervously and asked if I was ready. I smiled and answered in the affirmative. Then she added:

March 7, 2012
Did you talk to a customer today?
Simple yes or no answer.  
According to Frank Pacetta (a hero of mine) and his Blueprint for Success a “no” gets the leader or manager (CEO especially) an immediate failing grade.
February 6, 2012