Daniel Sonsino


Daniel Sonsino is a former HR executive and founder of Guia Consulting in the San Francisco Bay area.

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Daniel Sonsino


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Articles by Daniel Sonsino

It’s time for HR to catch up with the new realities of employment.


Recently, a CEO posed this question to a colleague of mine who leads HR for a midsize organization: “How can we reduce the attrition occurring throughout the company?” At first blush, that seems like a pretty good question. But many of our views of attrition remain anchored in the past. Consider the following: 

December 21, 2017