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Craig Fisher is Head of Employer Brand for CA Technologies. His digital branding methods have been adopted as best practices by companies like Linkedin, Zappos, YUM! Brands, Hootsuite, and many more. He's the author of Inbound Recruiting, and a popular keynote speaker at tech, social media, HR, recruiting, and sales conferences worldwide.

Craig created the first Twitter chat for recruiters, and partnered in the first Linkedin certified training company in North America.

He’s been detailed in the Wall Street Journal, Mashable, NBC News, NPR, Bloomberg, and The Huffington Post; and is listed among HR and Recruiting's top influencers and most engaging conference speakers.

Craig co-hosts the Cool Tools Show podcast with Lars Schmidt - He Instagrams and tweets @fishdogs and blogs at



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Craig Fisher


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12 years 1 month

Articles by Craig Fisher

Everyone matters.  Good communication from employers throughout the job application process can help mitigate job applicant concerns.  Job candidates are noisy.  These undeniable truths are covered in an article I wrote for SHRM before the SHRM 2016 annual conference.  
October 4, 2016


“An employer’s brand should be built from the inside out. Just as part of an organization’s marketing message should come from its customers, the employer brand should be championed by its employees. For better or worse, they are the vehicles by which the message will be conveyed on blogs and social networks.”

September 1, 2016


Everyone Matters

Time kills all deals.  That’s a fact that is certainly true for companies trying to hire great people.  But the length of hiring process can be somewhat mitigated by good communication at every stage. 

June 15, 2016

Mobile job search and candidate experience go hand in hand.  But some employers are slow to recognize this.  Take Facebook for example.  Many Human Resources and recruiting professionals still think of Facebook as just personal.  But job seekers report Facebook is their top social network.

December 15, 2015

Marcus Buckingham chats with Craig Fisher at the 2015 SHRM annual conference about his research that shows performance management is broken and that we determine promotions and raises in the workplace based on bad data. He also discusses how he rebuilt his company, TMBC, to better address these issues at a team leader level by strategically combining technology and coaching to help organizations know and grow.


December 9, 2015

I speak with overwhelmed job seekers every week who can't seem to gain any traction in their job search. They tell me, "I'm applying for just about anything that will pay me". This, my friends, will get you nowhere. My suggestion to the job seeker is to stop the scatter-shooting and laser focus your search.

August 21, 2014

In 1976 we had a big bicentennial celebration at my elementary school complete with costume contest.  The idea was to dress up as an historical character from revolutionary America.  My mother, being the frugal, creative soul that she is, crafted a Ben Franklin costume form a blue bathrobe, and a few other items she found around the house, combined with a .50 cent plastic, half bald with glasses mask - with one of those elastic death strings strapping across the back.

July 2, 2014

This week I was part of a #SocialAgency Cool Tools Hangout with some UK friends, courtesy of Colleague Software and Louis Welcomme. Joining us on the call was Amanda Ashworth.

April 3, 2013

It's called many things: employer or employment branding, recruitment marketing, talent attraction, talent marketing, etc. It's a largely misunderstood thing that is really just about what your company looks like as a prospective employer to job seekers.

Wikipedia describes Employer Branding like this:

March 27, 2012

The problem with trying to change occupations or industries, is that most people don’t have the skill set to support a broad leap in jobs. So they end up willing to do practically anything other than what they are currently doing, and subsequently flounder in their job search.

February 16, 2012

There I was, at a steak house on the Vegas strip, with 4 Brits and a German who couldn't pronounce Mojave.  They had, as I had, driven into Las Vegas from Los Angeles, through the mountains and desert, a couple of days prior for HR Tech 2011. 

October 12, 2011

How many things in life really make you happy?

Last Friday I was hosting the 3rd annual TalentNet Live Social Recruiting Conference at Pepsico's Frito-Lay campus.  I was not just hosting and moderating, I was presenting in 3 different sessions.  So I was busy.  But Eugene Chu managed to get my attention.

September 2, 2011