Paul Hebert is a writer, speaker and consultant focused on influencing behaviors and driving business results through employees, channel partners and consumers. Over the course of his career, Paul has worked closely with clients to design influence, marketing, motivation, incentive, loyalty, recognition and reward programs to increase effectiveness and reduce costs.

Paul is the Senior Director, Solutions Architecture at Creative Group, Inc where he helps individuals (and businesses) THRIVE by and driving greater employee, channel and customer loyalty – and ultimately business results. He is a regular speaker at state SHRM events, led multiple webinars on engagement, is a contributing author on the Fistful of Talent blog, writer and founding member of the editorial advisory board at the HRExaminer website, co-author of “Enterprise Engagement: The Textbook: A Roadmap to Achieving Organizational Results Through People” and co-author of three books on social media “The Age of Conversation #1, #2, and #3” – and is the Social Media Editor for the Enterprise Engagement Alliance.

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Paul Hebert


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Articles by Paul Hebert

I know – heresy, right? Digital is supposed to be the new black – or is it the new orange – or maybe purple (check the SHRM conference logo.) Either way, all the cool kids in HR are telling us that the future of HR is all about technology and big, big, data.

June 20, 2017


There are a thousand stories in The Big Easy. This is just one…

…of the thousand.

To say it is “humid” in New Orleans is an understatement. It’s ridiculous.

June 19, 2017