Numbers seem to be at the top of everyone’s priorities right now. And when I say numbers, I mean metrics, big data, and analytics. But before we go any further, it’s important to understand that these terms are different. I know they are sometimes used interchangeably. I’m guilty of it myself. Here are the definitions:
Metrics are focused on tracking past performance.
Analytics is about using past data to generate predictions or insights.
Data are statistics collected...