SHRM Blog

#Nextchat: Employee Value Proposition and Employer Branding Go Hand in Hand

 

 

If you’re having problems attracting and keeping the right talent at your organization, one of the first things you’ll want to review is your employee value proposition (EVP).

What’s an employee value proposition?

It’s a declaration that describes how an organization wants to be perceived in the eyes—and hearts—of its employees. It’s why employees want to work for your company. It represents the company's values and principles and helps set the stage for developing an employer brand. The EVP and employer brand—if thoughtfully constructed—will work together to enhance talent acquisition...

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Want to Succeed With Continuous Performance Management? Focus on the Value to Employees

 Diane Strohfus

 

Every HR pro knows that the way we work is changing radically. Hierarchical, heavily structured organizations are being almost fully replaced with more flexible, adaptable and agile models based on cross-functional teams whose work is powered by conversations that take place up, down and across the organization. Getting the most out of these types of teams requires rethinking how we measure, manage and develop employee performance, but too many businesses remain stuck in a decades old mentality of what ‘performance management’ should be.

More and more HR and business leaders are...

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Engaging External Workers: Fostering Commitment From Temporary Workers

 

Cassondra Batz-Barbarich, Steven Hunt, and Autumn Krauss, HCM Research, SAP SuccessFactors

Mitchell Ogisi, SHRM Research

 

In a survey conducted by SHRM and SAP of over 1000 HR professionals, 50% of respondents said it is critical to align external workers to organizational goals and 70% think that engaging external workers more would have a positive impact on their organizations’ ability to reach business goals. But, these same respondents indicated that a major challenge to engaging external workers is the complex legal landscape and concerns about co-employment.

 

In light of...

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Expressing the Languages of Appreciation in the Workplace

 

 

In recognition of Valentine’s Day, a group of employees engaged in an exercise around love languages. The task was for them to identify and discuss their love languages among themselves. The goal was for each person to have a better understanding of how they like to show or receive love in the workplace. Love in this context is not referring to romantic relationships at work. Instead, it is referring to ways employees can support one another. The exercise was based on the Five Love Languages—Acts of Service, Words of Affirmation,...

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Employee Value Proposition and Employer Branding Go Hand in Hand

 

 

 

Employee Value Proposition (EVP) and Employer Branding (EB) are to the human resources department what marketing is to the organization. Through our EB efforts, we manage to position ourselves against our competitors in the marketplace by communicating the salient features of our employer value proposition offering to prospective candidates.

 

Traditionally, candidates applied for a job by sending...

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#Nextchat RECAP: Stepping Into Your Role as an HR Department of One

 

On February 13, @SHRMNextchat chatted with Sabrina Baker about Stepping Into Your Role as an HR Department of One

If you missed this excellent chat, on how to be an effective and efficient HR department of one, you can read all of the tweets here or below:

 

 

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Engaging External Workers: Keeping External Workers Satisfied When They’d Rather Have a Permanent Role

 

Cassondra Batz-Barbarich, Steven Hunt, and Autumn Krauss, HCM Research, SAP SuccessFactors

Trent Burner, SHRM Research

A fundamental factor impacting the performance and commitment of external workers (e.g., contractors,  contingent labor, and temporary workers) is the reason why they decided to pursue external work. Although their decision-making process might be complex and include several inputs, the most critical distinction is whether the person ultimately becomes an external worker because they feel they have to or they want to undertake this type of work.  

Some people choose to be an...

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Valentine’s Day and Kindness

 

 

 

 

We are approaching Valentine’s Day and the risks that go with it.

Of course, everyone should know that it is inappropriate to send a card with a sexual or suggestive message.  This is particularly problematic where there is a power disparity, but it is not limited to such occasions.

But when you look at Valentine’s Day cards, there are cards to parents, grandparents, children and grandchildren.  I do not believe they have any romantic or sexual message; I need this belief to survive.

So if we are thoughtful...

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Returnity  - #thestruggleisreal

 

 

According to the US Department of Labor, there are over 74 million women in the civilian labor force. 75 percent of mothers with children under age 18 work full time and the proportion of women with college degrees in the labor force has almost quadrupled since 1970. As we enter a world where every company is a tech company and the demand for engineers continues to rise, the focus on including technical women in the workforce is accelerating. However, despite the presence and prevalence of these women in the workforce,...

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